Business ideas, backed by evidence

Which niche?
Follow the complaints.

We read thousands of product reviews and complaints, find the problems nobody has fixed yet, and turn them into business ideas that fit your budget, skills and spare time.

Niche and easy does it.

Example card

Customers keep asking for an accessory nobody makes

Every card starts with a complaint that many people make, quoted briefly and linked to where they said it.

How many brands have the problem?Most of them
Has anyone fixed it yet?Not yet
Cheapest way to check people will payAbout £50 of ads over a week

This example shows the layout only. Real cards count the complaints and link to every source.

How it works

Complaints are free market research. We do the reading.

When lots of people complain about the same thing and nobody has fixed it, that's demand nobody is serving. We find those problems, check they're real, and show you the ones that suit you.

1

Answer six questions

Your budget, the hours you have, your skills, the areas that interest you, where you're based and the kind of fix you'd like to sell.

2

Press the button

You get the best idea that fits you and hasn't been taken. Choose how specific it should be: one product, a type of product, or a broad problem. Or press Surprise me for an idea outside the areas you chose.

3

Read the dossier

The evidence, why nobody has fixed it yet, the case against, the ways you could make money from it, and a cheap way to check that people will pay before you spend more.

Why it's different

Not a random idea generator.

Every claim is counted and linked

Each idea shows how many different people raised the problem, and links to where they said it.

Few people see each idea

Each idea goes to at most 25 members, then leaves the feed. Want a head start? Make a private claim to hide it from new viewers for 90 days. Coming soon

Niche Watch Coming soon

Once you pick an idea, we check it every week for new complaints, new competitors and changes in demand, and tell you what has changed.

Questions

The honest bits

Will this make me rich?

We can't promise that and won't pretend to. We give you researched, evidence-backed starting points and a cheap way to test them. Whether a business works depends on what you do next.

Can't I just ask a chatbot for business ideas?

You can, and you'll get plenty of ideas. Just not niches. A chatbot reads what ranks highest in search, which is mostly articles repeating the same ideas. We use the same kind of AI as one part of our own research system, which has its own algorithm, prompts and sources. It's designed to find problems that customers keep raising and nobody has fixed. How we find a niche.

Do I own an idea if I claim it?

No. A private claim gives you a head start: we hide the card from new viewers for 90 days. The complaints behind it are public, so nobody can own them.

Do I need to be technical?

No. Ideas are written in plain English and cover every kind of business: products, accessories, services, guides and apps. Tell us your skills and we only show what fits.

What if it's not for me?

Every payment can be refunded within 30 days. See our refund policy.